Outdated Websites, Dented Trucks and the Reality of Service Industry Market Shif
Why Service Businesses Are Losing Ground Outdated Websites, Dented Trucks and the Reality of the Reno Market Shift By Cap Puckhaber, Reno, Nevada I often find myself driving down Virginia Street and seeing something troubling about our local economy. Reno is no longer that quiet town where a handshake and a decent reputation carry a business for thirty years. We are seeing a massive influx of new residents who do not know the local legends or the family names. These people move here from tech hubs and expect a seamless digital experience from every plumber or landscaper they hire. This is all part of Reno’s Market Shift, but many of our best local shops are still operating like it is two decades ago. Because the competition is getting stiffer, the old ways of doing business are starting to fail. You might have the best service in Washoe County, but that doesn’t matter if your digital storefront is a ghost town. I see local businesses every day that are losing ground to ma...